Why is Snoop Dogg sponsoring bowl game? What to know of Arizona Bowl tie-in
- - Why is Snoop Dogg sponsoring bowl game? What to know of Arizona Bowl tie-in
John Leuzzi, USA TODAY NETWORKDecember 27, 2025 at 8:01 AM
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D-O-Double G is back for his second year hosting a college football bowl game.
In what was one of the more distinct bowl experiences last season, Snoop Dogg's eponymously named Snoop Dogg Arizona Bowl is set for its second edition on Saturday, Dec. 27 between the Miami (Ohio) RedHawks and Fresno State Bulldogs inside Arizona Stadium in Tucson, Arizona.
The Snoop Dogg Arizona Bowl is the second main sporting event that Snoop Dogg will be a part of this week, as he performed during halftime of Game 2 of the Netflix-NFL's Christmas doubleheader between the Minnesota Vikings and Detroit Lions.
Here's what to know on how Snoop Dogg came to have his own college football bowl game:
How did Snoop Dogg get his own college football bowl game?
Snoop Dogg signed a partnership deal with the Arizona Bowl — founded by the Arizona Sports and Entertainment Commission in 2015 — to be the bowl game's title and presenting sponsor.
As part of his multi-year sponsorship deal, which was signed in May 2024, Snoop Dogg's alcoholic beverage — Gin & Juice by Dre and Snoop — serve as the presenting sponsor of the bowl game as well.
"College football fans are exhausted by the talk around NIL, conference realignment, coach movement, transfer portal and super conferences. So it is time we get back to the roots of college football, when it was focused on the colleges, the players, the competition, the community, the fan experience, and the pageantry," Snoop Dogg said in a video posted on his personal X (formerly Twitter) when he announced his partnership in 2024. "...It's only fitting that I step up and help this thing right. I'm ready to bring the juice back to college football."
Snoop Dogg isn't the first celebrity to be a presenting sponsor of a college football bowl game. Comedian Jimmy Kimmel, host of ABC's "Jimmy Kimmel Live," used to be the sponsor of the LA Bowl.
Snoop Dogg was heavily involved with the game and corresponding events in last year's inaugural bowl game, even interviewing Miami (Ohio) coach Chuck Martin at halftime live on The CW Network.
Snoop Dogg conducted a halftime interview with Miami (OH) coach Chuck Martin at the Arizona Bowl, presented by Gin & Juice by Dre and Snoop. pic.twitter.com/1Dwo09pqvB
— Awful Announcing (@awfulannouncing) December 28, 2024
The 2025 Snoop Dogg Arizona Bowl marks the second consecutive trip for Miami (Ohio) to Tucson, Arizona for the bowl game.
"We couldn't be more excited to go back to Arizona," Martin said at a media availability on Monday, Dec. 8. "... Where do you get to go to a bowl (game) and you get to be around for five minutes (with) one of the biggest icons in the history of the world (in Snoop Dogg)?"
Added Martin: "We were dying to get back there and we can't wait to get back there."
Who is competing in the Snoop Dogg Arizona Bowl 2025?
Miami (Ohio) and Fresno State are competing in the 2025 Snoop Dogg Arizona Bowl. It's the second consecutive season the RedHawks will play in the game.
Where is the Snoop Dogg Arizona Bowl? -
Location: Arizona Stadium (Tucson, Ariz.)
The Snoop Dogg Arizona Bowl will once again take place at Arizona Stadium, the home of the Big 12 Conference's University of Arizona Wildcats, in Tucson, Arizona.
Snoop Dogg Arizona Bowl time today -
Date: Saturday, Dec. 27
Time: 4:30 p.m. ET (2:30 p.m. MT)
Miami (Ohio) and Fresno State will kick off at 4:30 p.m. ET (2:30 p.m. local time) on Saturday, Dec. 27.
This article originally appeared on USA TODAY: Why does Snoop Dogg have his own college football bowl game? What to know
Source: “AOL Sports”
